Prudential Privacy Policy

At Prudential California Realty, we recognize that you expect privacy and security

when it comes to information that personally identifies you and allows you to be

individually contacted ("Personal Information"). Prudential California Realty has

adopted the following online privacy policy because we understand the need to

safeguard the information you may be providing to us at our web site.

Prudential California Realty offers a variety of programs and services to you from

personalized home searches to online mortgage applications. We collect and retain

information about you only when we believe it will help us provide you with the

services and products that you desire.

When you sign up for our personalized home search, we may use that information to

occasionally notify you about important functionality changes to our web site,

new Prudential California Realty products or services, and special offers we think

you'll find valuable.

When you request other information from us through our various order forms, we

need to know your name, e-mail address, mailing address and telephone numbers so

we can be sure to get in touch with you when and how you ask us to. For instance,

when you apply for an online mortgage loan, we need to know your name, social

security number, e-mail address, mailing address, income, debt and asset

information. This information is necessary to process your mortgage application and

to obtain your credit report. We will not obtain your credit report without your

authorization, but we cannot approve you for a mortgage loan without it. We can,

however, pre-qualify you for a mortgage loan without your credit report.

When you apply for an online mortgage loan, we offer the use of a secure server.

The secure socket layer software (SSL) encrypts all information you input before it is

sent to us. Even though you may not see a padlock in the bottom of your browser

window, rest assured that all the information you enter is encrypted before being

sent to our order center. The information we receive from you also is protected

against unauthorized access once we receive it. We limit access to your information

to employees who have a business reason for accessing it. We also educate our

employees about the importance of your privacy through our educational programs

and company policies.

Cookies are small pieces of information that are stored by your browser on your

computer hard drive. Our cookies allow us to welcome you back to our site and

provide you with your personalized home searches. Most web browsers automatically

accept cookies, but you can change your browser to prevent cookies from being

placed on your computer without your consent. You can still use our regular home

search feature and every other function on our site even though your computer will

not accept cookies. Cookies, by themselves, cannot be used to discover your identity

and we do not know your identity unless you tell us.

Our web site contains links to and from other web sites and may be in the form of

display advertising. We cannot guarantee that web sites other than

PrudentialCal.com will respect and protect your Personal Information in the same

manner that we do. We urge you to go to and read the Privacy Statements of other

web sites when you visit them for your own protection. We also are not responsible

for the content of web sites other than PrudentialCal.com.

When you provide us with Personal Information, you consent to the collection and

use of this information by Prudential California Realty. If we decide to change our

privacy policy, we will post changes on this page so that you are always aware of

what information we collect, how we use it, and under what circumstances we

disclose it.

© 2004 Prudential California Realty. All Rights Reserved.